and MiX Telematics join hands to raise awareness for safety in commercial fleets

23 Apr 2015
Dubai, UAE, 20 April 2015: MiX Telematics, a leading global provider of driver safety, fleet management and vehicle tracking solutions operating in more than 120 countries – including the Middle East region through its UAE headquarters in Dubai – has joined hands with RoadSafetyUAE. This initiative serves as a communication, improvement and educational platform for all traffic participants in the UAE. The aim of the partnership is to promote insights into road safety for commercial vehicle operators in the region.

Through the partnership, MiX Telematics will provide insightful and relevant information on road safety for commercial vehicles, thus empowering decision-makers, operators and drivers to boost safety levels. This unique collaboration reflects MiX Telematics’s commitment to road safety and supports RoadSafetyUAE’s recent push to reach out to specific segments of road users as well as decision makers in Dubai and across the UAE.

According to Brodie von Berg, Head of Sales and Marketing at MiX Telematics Middle East, RoadSafetyUAE has proved to be a respected platform for all stakeholders of road safety, including the general UAE community. “We support this initiative because it is aligned with our goals and will help evolve road safety in the UAE," he added. “We hope that our partnership with RoadSafetyUAE will make a significant contribution to reduce road accidents and fatalities, especially those involving commercial vehicles. This marks the start of a dialogue with industry players and stakeholders, which we think will bring immense benefit to all road users in the country.”

MiX Telmatics joins an array of partners and supporters of this initiative, such as the Road and Transport Authority (RTA), Dubai Chamber of Commerce, BMW, Michelin, Gargash Mercedes-Benz, Mercedes-Benz Commercial Vehicles, Audi, Nissan, Infiniti, Al Masaood, Al-Futtaim Automotive, Eastern Motors, Al-Futtaim Honda, MAN Trucks, The National Health Insurance - Daman, Zurich, Gargash Insurance, Valvoline, Dubai Properties Group, MMI, Pernod Ricard, 3M, ABB, among others.

"We are thrilled to welcome MiX Telematics on board to assist in making the UAE achieve its strategic KPI of the ‘UAE Vision 2021 National Agenda’ as far as reducing road accidents is concerned,” said Thomas Edelmann, Founder of RoadSafetyUAE. “We aim to spread awareness about the importance of safe driving. We are looking forward to the value that a global leader like MiX Telematics will bring to the table. With their unparalleled wealth of expertise, understanding and solutions, we are very confident they will share highly effective and relevant information with the platform's visitors, external stakeholders and decision makers."

"With the increasing number of commercial vehicles on UAE roads, fleet operators are searching for solutions to improve safety. There are many products in the market, but only a few providers that are focused on holistic solutions. We will utilise the platform to educate people in charge of commercial fleets and spread awareness on how fleet management is essential for road safety in the UAE.”

RoadSafetyUAE is not only an educational online platform but also serves to engage with the community, commercial and government stakeholders. Its aim is to complement the UAE’s 2021 vision for road safety. The platform features a wide range of road and traffic related topics, ranging from speeding to wearing seatbelts, driving in bad weather to jumping lanes, and taking extra care around schools.

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