MiX Telematics Hires Industry Veteran Pete Allen to Lead North American Sales Team

08 May 2015
Boca Raton, Fla. – May 7, 2015 – MiX Telematics (NYSE: MIXT), a leading global provider of fleet and mobile asset management solutions, announced today it has hired Pete Allen as Executive Vice President of Sales. In his new role, Allen will be responsible for managing the customer experience, which includes building and leading the sales and account management teams.

An industry veteran with more than 20 years of fleet management experience, Allen has contributed to the growth and success of several well-known solution providers. These included Cadec Global, one of the first fleet management providers in the telematics industry; inthinc and GreenRoad, both early developers in driver behavior apps; and XATA Corporation (XRS), another telematics industry pioneer.

Allen says that MiX Telematics’ unique “service for life” approach is the primary reason he decided to join the company. While other fleet management companies say, “Call us if you have a problem,” MiX takes a full-service approach that includes ongoing, proactive support of both hardware and software for the life of the contract.

“Having been in this industry for a long time, I know that customers desperately want a service that drives value every single day,” said Allen. “By providing solutions and resources that make a tangible impact – results customers can actually see – MiX really gets it right with the ‘service for life’ approach. We’re already bringing this offering to the market, and the feedback has been so positive – I’m really excited to help build this team and fuel the company’s North American growth.”


“With the addition of Pete, we’re expanding our team of industry executives that possess a wealth of North American market experience,” said Skip Kinford, president and CEO of MiX Telematics (Americas). “I’m confident that with Pete and his staff in place, we’ll be able to increase our presence in North America faster than ever before.”

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