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Efficiency and safety within GCC fleets could be better achieved through fleet management solutions says MiX Telematics

17 May 2015
Dubai, UAE, 18 May 2015: MiX Telematics, a leading global provider of fleet and mobile asset management solutions, says efficiency and safety are two key elements that need to be addressed on the highly-developed Gulf roads. In the Middle East, MiX Telematics is headquartered at its offices in the Dubai Airport Free Zone Authority (DAFZA). Internationally, the company monitors over 500,000 assets, with solutions available in more than 120 countries.

According to the company, both efficiency and safety within fleet operations could be more effectively realised by adopting effective fleet management solutions. The uptake of such solutions, they say, has been slow in the Gulf region compared to other parts of the world such as Europe and North America where fleet management and its benefits are largely at play.

MiX Telematics explains that fleet management solutions represent game changers within industries such as transport and distribution, oil and gas, and bus and coach. Customers in these sectors who employ a fleet management solution experience tangible benefits including significant decreases in fuel and maintenance costs, as well as a reduction in accidents, injuries and fatalities. Lowering fuel consumption also means less carbon emissions, which helps contribute to a healthier environment.

“A major part of what we do revolves around the driver, with a focus on driver behaviour monitoring, training and improvement,” says Brodie von Berg, Head of Sales and Marketing at MiX Telematics Middle East, adding, “Our in-cab devices serve as mentors, alerting drivers through audio-visual signals should they speed, idle excessively, over-rev, brake harshly, or over accelerate. Reducing these poor driving habits boosts safety, saves lives and brings down costs.”

“For example, our customers save an average of 10% on their fuel costs. And fuel savings account for only part of the efficiency benefit. Customer service is also boosted and vehicles can be maintained better, which also contribute to a healthier bottom line,” he concluded.

MiX Telematics believes that the Middle East region will develop a clearer understanding of fleet management solutions and their benefits in the coming period.

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